"Hollywood Royale: Out Of The School Of Los Angeles” As A First-ever Untethered Virtual Reality Gallery Experience, Presented By The Mill
“HOLLYWOOD ROYALE: OUT OF THE SCHOOL OF LOS ANGELES” AS A FIRST-EVER UNTETHERED VIRTUAL REALITY GALLERY EXPERIENCE, PRESENTED BY THE MILL
Glamour, high technology, sustainability and style come together in a unique form at LAFF19: a virtual reality gallery experience of celebrity photographer Matthew Rolston’s 1980s retrospective exhibition, “Hollywood Royale: Out of the School of Los Angeles.” Utilizing Oculus Quest, the latest in untethered headset technology, The Mill, an international leader in VFX and creative content, has created this first-of-its-kind moment in Hollywood history.
From Michael Jackson to Madonna, Prince, George Michael, Cyndi Lauper and many more, the portraits of Hollywood Royale comprise a literal ‘who’s-who’ of ‘80s pop culture, commissioned largely for Andy Warhol’s Interview magazine and Jann Wenner’s Rolling Stone. Matthew Rolston’s influential photographic approach is captured in a three-dimensional virtual gallery space. Take an intimate ‘journey’ through Rolston’s photographs, curated and guided by the artist himself, and hear some of the personal stories behind these classic images.
Rolston’s Hollywood Royale VR gallery will be on display September 20-21 at the Los Angeles Fashion Festival, an innovative showcase for the very latest in film, fashion, beauty and retail. In accordance with the theme of its 2019 season, LAFF believes sustainability shouldn’t be a luxury; it should be a way of life.
Sustainability can be expressed in many forms, and one of them, according to Rolston, is “the sustainability of cultural memory.” Rolston’s photographs of the 1980s are highly inflected by the visual history of Hollywood’s Golden Age, and as such, help to sustain the cinema city’s traditions of high style and theatricality.